Strategy in the Current Business Environment Research Paper

Strategy in the Current Business Environment - Research Paper Example This paper researches the business elements of Unilever extensively and compares it to one of its major competitors, Proctor and Gamble. Unilever is a British–Dutch multinational and a large-scale company offering consumer goods. The products offered by the organization include the beverages, foods, personal care products and cleaning agents. Unilever is the third-largest consumer goods company in the entire world in terms of its 2011 revenues. Procter & Gamble and Nestle follow the company with respect to their profits and sales generation. Proctor and Gamble Proctor and Gamble is a consumer goods company listed in the Fortune 500 list of the companies and is an American multinational corporation headquartered in downtown Cincinnati, Ohio. The company, according to the 2011 statistics, witnessed $82.6 billion dollars in sales. In the list of â€Å"World’s Most Admired Companies† in Fortune magazine, the company is graded sixth in 2010 and has come up to fifth pl ace in 2011. The huge sales for Proctor and Gamble come from more than 160 countries all over the globe and this amount is balanced between the domestic and international markets of the company. Proctor and Gamble market and sells over 300 brands in its product line. The company has more than 120,000 employees who are divided into three business units of the organization worldwide. These business units include P&G beauty, P&G household care, and P&G family health. The company produces a wide variety of deodorants, colognes, skin care brands, personal cleaning and other products. Business Environment The business environment of an organization refers to the micro and macro environment in which it undertakes its operational and functional activities. This might include the basic legal, social and economic environments of the business at broader levels.